Grace Milligan, the creative mind behind Golden Mean, has brought something truly special to Austin's 78704 Neighborhood Center. After years in New York City's art and fashion scene, she wanted to create a space where local and global artistry could thrive together—and Golden Mean has become exactly that. The store is a vibrant mix of vintage decor, handmade goods, and fine art, where multiple local and international artists converge to showcase their unique creations. Grace has curated a space where creativity flows freely, and every item tells a story, making Golden Mean more than just a store—it's an experience. Whether you’re looking for one-of-a-kind art pieces or thoughtfully designed home decor, Golden Mean brings together a world of craftsmanship and culture.
Building community is another part of Grace’s vision. Recently, she teamed up with Santiago Ibanez from SHED Barber and Supply and Haider Laghari from HEAT to organize a lively block party that brought together the entire neighborhood. The event offered everything—from a DJ to a pop-up art market featuring celebrated local artists like Laura Rostad & Micheline Halloween, and even a wellness zone with cupping and ice plunges. Attendees also had the chance to enjoy some of those delicious JuiceLand smoothies, adding to the laid-back, community vibe. These tenant-led block parties have been a great success, creating strong connections and fostering a sense of community in this TPG-managed center.
Grace's role extends far beyond her store. She's become a connector, a hub for creativity and collaboration within the neighborhood. Her involvement in initiatives like the push for the South First Cultural District designation—an effort to preserve and promote the area's unique artistic and cultural identity as the city grows—feels like a natural extension of her commitment to fostering local talent and building a thriving, creative community.
In the interview below, Grace shares more about her journey, vision, and the role Golden Mean plays in shaping the future of this vibrant neighborhood.
Tell us a little about yourself and what made you want to open Golden Mean.
Opening Golden Mean was the result of years working in art and fashion in New York City. During that time, I knew NYC wasn’t my forever home, and I started dreaming up a space in Austin where I could bring together both emerging and established artists, makers, and designers. When I moved here, it was clear that Austin was the perfect place to make it happen—a city where I could showcase beautifully designed, sustainable items from all over the world, while connecting with the local creative scene. My goal was simple: to create a space where people could come together over art, design, and craftsmanship in a welcoming, inspiring environment.
Your store is hard to categorize—it’s part vintage, part boutique, part gallery. How do you define Golden Mean?
Golden Mean is definitely a hybrid, and that’s what makes it stand out. It’s a mix of vintage home decor, handmade goods, and fine art—all blending creativity with both global and local culture. I didn’t want to be boxed into one category; I wanted it to be a place of discovery. Each item has a story, and I love that customers can find something unique and meaningful for themselves or a loved one.
Let’s fast-forward five years—where do you see yourself and Golden Mean?
I’d love to take our collaborations with local artists and global makers even further, highlighting more emerging and underrepresented voices. We’re already hosting events and workshops, but I see that becoming a bigger part of the business—more opportunities for people to engage with art in hands-on, creative ways. I also want to build a stronger online presence to share the Golden Mean vibe beyond Austin, while keeping the heart of the business deeply connected to the local community. Ultimately, I want Golden Mean to be more than a store—it should be a destination for inspiration and connection.
The Block Parties at the 78704 Neighborhood Center have been a huge hit! Tell us more about them and why community-building is such a big focus for you.
The Block Parties have been an amazing way to bring people together and showcase the creative spirit of South Austin. This area has always had an independent, vibrant energy, and working with other local businesses has allowed us to create something truly special. It’s not just about shopping or entertainment—it’s about connection. We’ve brought together artists, musicians, food vendors, and local businesses to create an experience. Community-building is at the core of everything we do at Golden Mean. I believe in supporting local talent and creating reasons for people to come together to celebrate art, creativity, and our beautiful city.
What’s the latest on South First becoming a cultural district? Can you share more about this initiative and your role in it?
The South First District initiative is something we’re all really excited about. It’s about recognizing the unique character of South Austin and making sure the creative and cultural vibe here is protected as the city grows. I’ve been working alongside other local business owners and community leaders to help push for the designation.
How does the 78704 district influence Golden Mean, and how does this area inspire your work?
78704 is a huge influence on Golden Mean. This neighborhood is known for its independent spirit, creative energy, and strong support for locally owned businesses, which is exactly what I wanted for the store. The people here are passionate about supporting local art, sustainability, and creativity, and that drives everything we do at Golden Mean. I feel incredibly lucky to be part of such a dynamic area where individuality and creativity are celebrated every day.
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